If you are good at online marketing and business strategy then you will probably realize quite quickly that doing marketing for other companies can be pretty boring. If you would do a better job at running the business than your clients and the employees they’ve hired then you are better off just starting your own business instead. This isn’t to spite anyone but with the way things are moving online, if you know how to dominate the web, you should be able to build a 7-figure business in only a few short years without hundreds of thousands of dollars in upfront capital. A website and a few thousand dollars a month to hire an outsourced team should do the trick.
It is noble to want to help local business owners. I know that it is something that I wanted to do because that is where I started out. I knew I had to figure out the ‘online marketing’ puzzle and eventually did. But then going back and dealing with people who still don’t get it didn’t seem to make any sense either. My time was better spent doing other things. For instance writing an SEO optimized article which takes 10 minutes can end up ranking on page 1 in Google and generating leads and sales for my ecommerce stores over and over again. If you sell high ticket items or medium priced items in high volumes – perhaps wholesale, then you can make infinitely more money and run your lifestyle business from anywhere in the world.
Something I learned from doing volume client consulting (20+) as well as working with just 6 clients at a time is that it is far easier to work with just 6 and you make more at the same time. Dropshipping low ticket items in large volumes can be lucrative but you need to ensure that your VA customer support is very good otherwise it is a constant game of reputation management and offering refunds + dealing with scams. It takes about the same amount of time (or even less) to sell a $10,000 item than it does to sell a $10 item. The difference is you have to sell a SHITload more of the $10 items and deal with all those additional people. Sure, the upsell potential and having a bigger customer list can be nice but it is a drain on your time.
Everyone interested in ecommerce that has heard stories of people successfully dropshipping wants in on the action. Most people think that they are too late to the game but that is not true. It is easier now than ever before. Hell you can even buy an expiring domain that the owner is giving up due to retirement and revamp it up to its potential. Don’t try to figure everything out on your own. Leverage other people’s time and efforts by asking them how they did it. Most of them will tell you unless they feel you are incompetent or simply don’t want to waste time knowing you don’t take action on the advice anyways.
I’m convinced that even a complete beginner can get to a $10,000/month income in less than 12 months time with dropshipping or a service based business with no employees, brick and mortar, or crazy overhead expenses. The only time I would even remotely consider having overhead is if I was doing over $100k/month in profit, was passionate about what I was doing, and wanted to scale up the business to create a monopoly in the marketplace. Otherwise, being free to work from anywhere and make sales everyday makes a lot more sense.
I’ve been doing online marketing and client consulting for many years now. When I was newer in the business I would give very actionable advice to people and 9 out of 10 do nothing with the advice even though they agreed it was what they needed. This is even after I told them how to get other people to do it for them for less than the cost of groceries each month. I’ve realized since then that you can’t say the right thing to the wrong people or the wrong thing to the right people. Some just get it and run with it while others remain bound. I still believe in providing some basic pointers to at least plant the seeds in people’s minds and give them something to think about for the future.
I still enjoy client consulting when I am working with clients that have big dreams and are in a booming market. The reality however is that I would make infinitely more if I was solely focusing on building my own ecommerce brands and online assets. In all honesty, client consulting is o.k. for making some extra money on the side but only becomes a real business model when working with bigger brands that have multi-million dollar marketing budgets. Otherwise it is like building a business for someone else – not really much different than taking a remote job. When you stop working with the client, you stop getting paid. The time you put into helping another business owner is gone.
Time is something you do NOT get back. Once it is gone it is GONE. I am guilty of not managing my commitments better but that is one of the things I am working on doing. Setting a daily agenda and sticking to it is something I plan to do starting today. Otherwise I might as well continue to leave my future up to chance – hell no. The point here is that I will be setting daily goals and routines and making sure that I am doing certain things everyday that will move me closer to my goals.
For now I will continue to perform client consulting and help other people become more successful. It is after all a good learning experience (even though I could still be learning on my own). My advice to anyone doing client consulting is to work with clients who have something to teach you. If you can learn in 1 year what it took someone to learn in a lifetime isn’t that worth it? That kind of knowledge would help you to save your time from going to waste. Advice like ‘read more books’ is precious. Most people rarely read books and instead spend what little time they have watching TV. I’m not saying that is a bad thing but if you have big dreams and aspirations and want to achieve them then how is making a routine of watching TV supposed to help? It rarely ever does.
If you are a couple (boyfriend girlfriend) then find someone who is in line and understands your aspirations. The right person will push you to achieve your goals. If you are in sales and come home without making a sale then they should tell you to get back outside and not come back until you do. Most people ‘grow’ when they are outside of their comfort zone.
Back to the subject of dropshipping. I love the business model. Most of the products that I drop ship have high margins and I don’t even need to touch or see the products. There are businesses that have been around for many decades that rely on their dropshippers to make sales and will support them. If you just take action and work on building your online assets there is no limit to how big you can build your empire. Cap one and start some more – or expand to other countries. If you get big enough you might as well control your own supply or buy out your manufacturer and make it more efficient.
When you can spend 1 hour writing out an article that generates leads and sales for as long as your website is up, why bother to work at a job for someone else? Most jobs pay somewhere around $10-$100 per hour. If you are working on the lower-end of the spectrum then 40 hours a week pays $400/week or $1600/month. If you knew how to start a drop ship website selling high ticket items you could equal your 1 month’s pay in one transaction no problem. Some drop ship niches even pay 6-figures per transaction when dealing with wholesale volumes. Build long-term assets online and they will continue to work 24/7 like your own team of salespeople continually drawing more people into your world.
Dropshipping is my preference. Some people prefer the stock market, real estate, software development, and so on. I think dropshipping is more reliable and involves less risk of ‘losing it all.’ If you have the security and back-end set up properly your website is not at a huge risk of disappearing either.
But what about losing your traffic due to algorithm changes? It can happen but if you do things properly and anticipate what is coming you can beat the system. One thing will always be true and that is if you provide value and a better user experience, your rankings will continue to increase. Look for the good examples and model after them instead of coming up with lazy excuses like pointing to all the negative examples.
“Whether you think you can or think you can’t, eitherway you are right” – Henry Ford
Enough ranting – time to hustle. If you stumbled on this post by some miracle (it isn’t optimized to rank) then I hope you get serious about all of the things that you said you were going to do. Good luck.