YouTube 360 Ads, Video Duration, Case Studies. ⋆ Moses Yoon
July 13, 2016 admin

YouTube 360 Ads, Video Duration, Case Studies.

https://www.thinkwithgoogle.com/articles/unskippable-video-advertising-ad-recall-brand-favorability.html?exp_key=WouldYouRather

 

Is 360 video better? I think it depends on the industry. A hotel, private jet/yacht, vacation/travel company selling a vacation experience would benefit from 360 video advertising much more than a roofing company. In other words, if you are selling experiences then 360 video will likely provide a better result.

When considering 360 – also consider that quality will also often matter more than the engagement. While a nice concept, it does have its current limitations. There is much room for improvement with more engaging video ad content with VR technology. Lots of potential in this space.
https://www.thinkwithgoogle.com/articles/360-video-advertising.html
https://www.thinkwithgoogle.com/case-studies/gopro-youtube-case-study.html?exp_key=WouldYouRather
https://www.thinkwithgoogle.com/collections/how-micro-moments-influence-consumers.html?exp_key=WouldYouRather