Online Marketing Archives ⋆ Moses Yoon

Single Step VS Multi Step Landing Page Forms

https://www.peddle.com/

Should You Use Single-Step or Multi-Step Forms?


http://conversionfanatics.com/multi-step-or-single-step-forms/

How Adding Steps to Your PPC Landing Pages Can Improve Conversion Rates

How Multi Step Landing PagesWill Explode Your Conversion Rates

Why You Should Use A Multi Step Landing Page

Bing

http://www.bloomberg.com/gadfly/articles/2016-07-19/microsoft-turns-bing-from-a-joke-into-an-ad-business

 

 

To test this week:

miva, adify, clicksor vibrant pulse360 chitika  marchex  valueclick media  adsonar   advertising.com   7search.

Bid On Competitors

https://searchenginewatch.com/sew/how-to/2386946/3-sneaky-ways-to-bid-on-competitor-keywords

 

RankBrain’s potential effect on your paid search campaigns

The 10 greatest social media advertising tips for content marketers


Bidding on competitor keywords/brands is a well known secret used by affiliate marketers. Not long ago this strategy was allowing advertisers to bid for competitive niches for 2 cents per click.

How To Get Free Money From Google 2016

Free money from Google
Start a nonprofit/charity. Address eligibility requirements.

https://www.google.com/grants/how-it-works/
https://www.google.com/onlinechallenge/
https://support.google.com/grants/answer/46034
https://support.google.com/grants/answer/6022748?hl=en

YouTube 360 Ads, Video Duration, Case Studies.

https://www.thinkwithgoogle.com/articles/unskippable-video-advertising-ad-recall-brand-favorability.html?exp_key=WouldYouRather

 

Is 360 video better? I think it depends on the industry. A hotel, private jet/yacht, vacation/travel company selling a vacation experience would benefit from 360 video advertising much more than a roofing company. In other words, if you are selling experiences then 360 video will likely provide a better result.

When considering 360 – also consider that quality will also often matter more than the engagement. While a nice concept, it does have its current limitations. There is much room for improvement with more engaging video ad content with VR technology. Lots of potential in this space.
https://www.thinkwithgoogle.com/articles/360-video-advertising.html
https://www.thinkwithgoogle.com/case-studies/gopro-youtube-case-study.html?exp_key=WouldYouRather
https://www.thinkwithgoogle.com/collections/how-micro-moments-influence-consumers.html?exp_key=WouldYouRather

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