Untapped sales platform endorsed by Gary Halbert (http://www.thegaryhalbertletter.com/)
Was the greatest copywriter, marketer, and salesman in the world.
650% higher conversion rate/sales vs conventional methods
10 reasons why Gary recommends the health supplement business
2. mass appeal and need. 122 billion year industry in 2015. 278 billion in a few more years.
3. Profitable – healthy consumer base regularly buying health supplements
$5 bottle can sell for $59.99 subscription model ok.
4. lifestyle business – can take 6-8 hours a week to run a 100,000 to 300,000 month business.
5. Fully Automated – automate whatever you want – hire/outsource.
6. Don’t need to create products – just slap your own label on existing products.
7. cheap to get started – don’t need to pay upfront – pay only after you sell it.
8. fast start up time – get up and going within a few days
9. simple – no seo, ppc, adwords, google, amazon, website, social media, and low competition.
10. help promote good working products (well reviewed) – products supported by many tests.
high blood pressure
high blood sugar
heartburn acid reflux
Products: connect with the right manufacturer offering private labelling + fulfillment. ship on demand.
email manufacturer and ask for a PDF brochure.
find products that offer a solution to the problem you selected.
tell them which product you selected – they put your label on it.
The traffic source? newspaper, direct mail, radio, tv – (pre-internet traffic sources with high baby boomer audience). Classifieds (online/offline). forums, groups. e.g. skytrain newspapers. signs at busy intersections. coffee times… cafe/waiting room papers. subscription newspapers.
Some newspapers sell ad space for 95% to cover overhead. $1m worth of advertising for $50k. Same for many other avenues.
1x 950 word ad.
Ad headline should promise a story to compell people to read (hook, pull, promise in exchange for attention and readership).
Must be addressed to target prospect.
clinical trial – not disease based – fact,statement – not claim based.
‘newspaper company’ readers have 48 hours to get special discount supply
e.g. spy on other ads online – use different call tracking numbers per ad.
Tip: spy on ads in other areas e.g. new york, boston, texas.. other countries, other continents, other languages.
Amazon, Moreniche, Sellhealth, Market Health, Clickbank, supplement stores, spy tools like whatrunswhere, adbeat, etc.
affiliate networks, affiliate marketplace search engines such as offervault, odigger, etc.
Spy on traffic via similarweb.com
Swipe ads and landing pages with ease via VA’s and software for less than $100.
why newspaper + phone number ads? People pick up the phone, call 800 number, and the call center closes sales and upsells on your behalf and take payment only when sales are made. products picked packed shipped for you (don’t even pay shipping and handling depending on your supplier).
Can also add in online marketing:
landing page – multi-step conditions – collect email, show recommendations
Want free traffic? Bundle your newspaper ads with other businesses. e.g. Get 2 businesses to pay for the ads and put your ads into the space for free or at a lower price (same concept as having a rental apartment).
Popular high converting button by perry belcher (pretty old as this was pre 2009 but is still seen on many VSL/order pages.
On Demand Products & Fulfillment: Supplements July 16th, 2017admin