June 2017 ⋆ Moses Yoon

Different Platforms And Placements Means Different Creatives


“TV spots struggle to hold attention on mobile and don’t get watched all the way through.” See why creating video ads for mobile requires a different set of rules.

What To Sell Online

What Should You Sell Online? (April, 2017)

http://www.ebay.com/deals -watchcount

touchofmodern, groupon, daily deal sites, google images, reverse image

Alexa Skills


Strategy Webinar Direct Response Ads

e.c.(p.p. + u.m.) + i.i. = $

emotionally compelling – big marketing idea gets prospects emotionally invested and excited about the result they can experience. promise of transformation – they can experience it via a new and different method.

primary promise
unique mechanism
intellectually interesting – gives prospects a feeling of discovery – ah ha moment – stumbled on something newsworthy – hear more about.

business outsourcing vs 4 hour workweek – escape the 95 live anywhere and join the new rich
p90x – muscle confusion
olive leaf extract supplement – napoleon’s military spies discover: the spanish army’s secret for robust health’ – spain’s military doctors used this secret weapon to transform their soldiers into a front-line superhuman fighting force. on this page, discover exactly what it is and how to get some for yourself…

tulane university confirms medical breakthrough:
tiny biotech unveils ‘single shot’ cure for heart disease – the news could go public any day… and this small san diego based company will instantly dominate a 305 billion market. investors who act now could book gains of 9,275%… here’s how…

marketing argument