September 2014 ⋆ Moses Yoon

PBN Ah Sh-t

PBN’s are not dead. Google just has it’s own way of scaring people off. However, the damage of the last bust was quite big. Many big sites were targeted to set an example – ouch.

If you got your site deindexed: http://www.nichesitestudy.com/avoid-getting-private-blog-network-deindexed/

Other interesting articles.

http://www.nichepursuits.com/alright-google-you-win-ill-never-use-private-blog-networks-again/

http://www.hobo-web.co.uk/beware-google-penguin-3-imminent-in-2014/

http://www.nohatdigital.com/blog/pbn-sites-de-indexed/

http://www.cloudliving.com/massive-pbn-deindexing-last-week-private-blog-networks-dead/

Starting to see lots of people getting their  sites with PBN backlinks de-indexed.

Guest blog sites:

http://www.websitelaunchpad.com/website-submit-list.php

Tips to get backlinks
http://www.diggseo.com/2013/09/easy-ways-to-get-dofollow-backlinks.html

Just to be clear: My opinion on PBN’s is that the cost of performing black hat SEO vs white hat SEO is actually greater so why not just build a site that Google actually likes rather than trying to game it up? Creating PBN’s requires a ton of work but are easier to build than a brand for most average SEOs. Knowing what I know now (as in today), I wouldn’t bother with PBNs anymore. I break larger goals into smaller goals eg. Rank an article on page 1 for a long-tail keyword with decent targeted traffic with buyer intent for local SEO.

While I still admittedly use PBN’s I do feel that it is a get-rich-quick scheme (at least one that works).

Random thought: A person can get as much plastic surgery done on their face as they like to ‘look better’ but their babies will still be – well… Let’s just say their partner may be in for a surprise when the baby is born. Call it false advertisement if you will.

Where was I going with that? Well, I find it is better to be transparent and operate within Google’s terms of service. Building on a solid foundation is of utmost importance to me. I would rather sacrifice a few years spent working hard than enjoying some fast payoff and paying for it later with interest just about every single time.

Most business owners don’t have money problems – they have delayed gratification problems.

If you are into black hat SEO tactics then you always run the risk of losing everything down the road.  That includes lost time that cannot be regained.

Is it worth it? Personally, I don’t think it is a good way to build a long-term scalable business operation. If you just want to rank a niche site and make some money in the short-run then knock yourself out but avoid it like the plague if you want to build an authority site. The reason many niche sites are getting slammed over the past month is because they are ‘too obvious.’ PBN’s are still working and probably will for some time. The issue is with most SEOs not doing a good job of covering their tracks.

Is it a good way to make money in the short-term 1-2 years? If you don’t mind starting over in a few years or if it is just for a short project that requires fast results then sure. The question of ‘how long will it last’ will always linger in the back of your mind knowing that Google is working around the clock to ban such sites.

Is it a good way to make money in the long term 5-10 years? Probably not (just my opinion). It should be easier to work with Google (not against it). Because their goal is to improve the search engine experience those who focus on providing value can expect their strategy and business practices to stand the test of time.

Tips to avoid getting deindexed.

Private whois information
Various hosting plans
Different designs and themes
Variation in permalink structures
Numerous content management systems like Drupal, WordPress, Joomla and several others.

If you like white hat SEO then Backlinko is one of the best. There are always more people looking for the get-rich-quick schemes – queue black hat SEO… The tried and true method of manual outreach to get backlinks from authority sites (Huffington Post) is actually not that hard once you make a decision to stay clear of all black hat/grey hat strategies and build on a solid foundation.

The good news for white hat SEOs is that there are many people out there willing to teach how to perform SEO in a way that involves less heartache (ref Backlinko).

 

How To Get More Backlinks, Shares, Likes, And Traffic To Your Website

How To Get More Backlinks, Shares, Likes, And Traffic To Your Website

Need more traffic to your website? Go where the traffic is at. Sites like Digg. Submit your links to articles that you wrote hopefully in a non self-promotional way with the main focus on adding some kind of value. Mind-numbing stupidity passes as value to dumb teenagers ref. Jersey Shore. There is no shortage of traffic. http://mashable.com/2009/03/29/sharing-great-posts/

Post new content to your blog. This advice alone can be misleading. The key to a good SEO campaign is not in quantity but quality. Google is going authoritarian on spammy practices. Sharing your content (getting social shares) plays an important role in ranking your content. Posting too quickly means you aren’t giving people enough time to share it.

The key to getting backlinks in 2014 is not creating a crappy article each day like the one I am writing right now which has no target keyword, no images, no videos, no audio, no pdfs, no social share icons, no keyword research, no meta description, unoptimized keyword density, crappy LSI, run-on sentences and the like. You get the point. It isn’t about pumping out crap everyday and hoping to turn that crap into a diamond. It also isn’t about building spammy links to the articles. There is a very organic long-term approach to a successful campaign that most people are simply too lazy to do.

Sometimes old articles can be revised. This means turning those 500 word articles into 1000+2000 word articles, targeting the right long-tail keywords that attract your ideal readers and performing competition analysis. It is possible to outrank your articles beyond Wikipedia (which is a good model to follow for ranking articles) and I’ve seen this done by a well known SEO for 2 word competitive SEO keywords.

 

SEO

SEO also known as search engine optimization is simple but there is a lot of misinformation.

In a nutshell the changes to how Google ranks content changed in 3 ways.

First, the importance of having a quality site grew post-panda

Second, the importance of quality content grew post-panda

Third, the importance of backlinks diminished post-penguin

In short, SEO is no longer as simple as buying a link package and watching rankings increase. Many irrelevant sites got pushed down and the SERPs got a makeover. Some people may think SEO got harder and it did in a way, but in another way, it also got much easier. Why? Simply because many SEO’s have shifted their focus to other things such as Adwords.

SEO… It revolves around 3 main things:

1. Keywords.

Google searches still rely on quality keywords. (most people think it’s as easy as using the Google keyword planner tool but there is more to it than that. In a nutshell you want to target long-tail keywords with low competition. One tip is to use a competitors site, insert their URL and out pops a list of keywords. Add negative keywords, uncheck broad match, and select exact match. If you want a quality program I recommend using software such as long-tail pro or SEO powersuite because it will save you a lot of time. Assessing the pagerank of competitors for keywords you are attempting to rank for as well as domain authority can be carried out rather quickly. Keyword spamming and cloaking is a big no-no.

Prioritize long-tail and local keywords

2. Quality Content:

There are many SEO’s that say to post fresh content. What happens is many people will make a blog, post everyday, and 70% of them hover around 30 visitors per day after 4-6 months of posting daily. Making quality content is more important than quantity. Expanded list posts are one of Brian D. from Backlinko’s top 7 favorite strategies and it works. Promoting content that people will want to link to, share, and comment on are necessary if you hope to make it. If you have a celebrity gossip site it can be very easy to drive traffic to your site by using Google Alerts. If your site reaches a point where your content is indexed very quickly then you can capitalize on hot topics. This was one of Derek Halpern’s strategies that saw one of his blogs get something like a million views to a single post.

Don’t like to write? There are SEO writers who can be outsourced for $22 per 1000-3000 word article. Sorting through the junk writers is the hard part. Never use weak article spinners. They may pass a copyscape test but not the more advanced software. The problem with spun articles is the way the articles themselves are written – usually in cave-man like fashion. It is very easy for more advanced software to detect what percentage of the article is unique. There are people who still believe in using spun articles but quality is always better than quantity.

3. Proven Content Outreach Formula (your site needs backlinks)… YOU NEED BACKLINKS.

If high quality sites with good domain authority in a relevant niche are not linking to yours, Google will not give your site as much weight. This is where most bloggers fail. They don’t understand why they aren’t getting any visitors, bang their head on the wall, and eventually give into buying dirty SEO backlinks which eventually gets their site deindexed from the search engines. 4 high quality backlinks are better than 10,000 low quality spammy backlinks. Article marketing is pretty dead these days as most web 2.0 sites give nofollow links unless you have a ridiculous score with them (I think Hubpages requires a score of 85). Press release services are still working great if not better than ever.

In a nutshell: compile a spreadsheet of all the sites linking to a high quality article online that you regularly blog comment on. Alternatively you can also cold email all the webmasters (your site has to have valuable content on it by now). Let them know you have a new piece of content that is an improved version (make it rich with content (photos, videos, audio transcription of the video, infographics, social icons, commenting system such as commentluv, and so forth. Ask if they would like a heads up when your article goes live. If they say yes, send them the link. If your article kicks ass you will get backlinks. Many people think that this takes a long-time to do and they are right. That is why very few people are doing it and why so few people are getting results with their SEO.

There are a dozen other strategies but the way that will always work is the one described above.

Simple Fixes

There are simple fixes such as extending the duration of your domain registration to 5 years. This isn’t a big factor but it tells Google the business intends to stay.

Add a meta description to your pages. Done right it can improve the clickthrough rate which can in turn improve your rankings.

You can add local keywords to all of your pages, tags, site descriptions

Add alt descriptions for your images. (Images can bring in traffic from Google through Pinterest/Google images, etc. Some sites I know of get over 80% of their traffic from Pinterest alone).

Take advantage of video SEO. Youtube is the second largest search engine in the world – also owned by Google.

Optimize your Google business page. (Consistent NAP, reviews, content, keywords…)

Integrate your social media with the website.

 

As you can see SEO is very simple but not easy. It doesn’t require a masters degree in physics to figure it out but it does require some patience, trust, and consistency.

Before you do anything, determine what your budget is and allocate 80% of it towards what will work best. SEO is something that needs to be worked on continually.

I tried to provide details but I realize this is still superficial advice and not as in-depth as one might hope. SEO is something almost anybody can learn if they are willing to put in the time.

 

One of the most common questions business owners ask me is “how to get more traffic to their website”

Here are a few helpful resources.

http://www.forbes.com/sites/jaysondemers/2014/05/13/39-actionable-ideas-for-driving-traffic-to-your-website/

http://www.wordstream.com/blog/ws/2014/08/14/increase-traffic-to-my-website#.

http://www.wikihow.com/Increase-Website-Traffic

Books Books Books – Online Marketing Books

The 4 Hour Work Week by Tim Ferriss

The Millionaire Fastlane by MJ DeMarco

FU Money by Dan Lok
Uhhhh couldn’t find an audiobook online… Just go buy the damn book. Here is a kung fu video instead

Crush It by Gary Vaynerchuk
Couldn’t find an audiobook. Maybe there is a PDF version. OR you can just go buy the damn book. Here is a Q&A instead.

Are Press Releases Dead?

No. The backlink quality is not as high as what it used to be and SEOs can’t freely spam the @#% out of them like they used to but they are still relevant for driving traffic. However, because many people have moved away from them,  that means that there is also less competition. In fact, it is some of the best paid traffic around when done right. A $25-$400 press release (hacked) or done the right way can drive hundreds of thousands of people to your website. All successful online businesses are doing it because it is so @#%@# cheap and effective. You don’t need to be a millionaire to reach millions of people. Look at that Gangnam guy. If he used press releases he would have had 21350923 x the exposure he had.

PRlog is free but free isn’t as good as paid. If you want to step it up I recommend using PR Newswire. Be warned that if your content is too promotional they will send the article back. In fact many times they will send the article back and not tell you why. http://www.newswire.ca/en/index

The subscription fee for PR Newswire can be expensive for small businesses and startups. PRWEB is another alternative. There are cheaper alternatives as well. These new sites are simply too good. I use them for my clients whenever they want to get the word out about their products to be sold globally. One went from $80,000 to well over $400,000 in revenue after just 3 months of working together. Talk about insane.

Another client – now friend, recently shared a story of how he used PR services. After having his PR syndicated on many big sites he began receiving emails from people asking to interview him for their tv show/blog/ and so forth. Not only that but it boosted his websites rankings due to the increased traffic, boosted social media activity, and brought in solid backlinks. It got my attention. You can’t get that kind of quality traffic and credibility from anywhere else. As far as putting yourself in a position to succeed online goes, press releases should not be overlooked. If you have an online sales funnel, look into mastering the press release.

Tons of free information available on Youtube. There are many slimy scammers online but over-time you will find genuine people online who have a reputation for only providing value. If you are like me and always learning, you can find just about any resource online. You can always try to cut your search in half by meeting people who are already connected – if they bother to make time for you.

There Are No Shortcuts To Creating Good Content

The old days of writing a 300-5oo word article and hoping to rank are fading away. Actually they died a long-time ago.

To rank for competitive keywords you need to create long articles 1000 words minimum with many images, long-tail keywords, and the list goes on. If you are confused about how to manage your on-page or even off-page SEO I recommend following Brian Dean of Backlinko. If you prefer to watch videos, Derek Halpern and Marie Forleo provide great content and examples of how to market whatever it is you are marketing the right way.

R.I.P. spun content. Google hates you.

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