April 2014 ⋆ Moses Yoon

The Cost Of Not Advertising

I’d like to address the number one question I get when meeting with the majority of small business owners and startups. That question is “how the heck do I get more customers?” Believe it or not, your customers are your best source of advertising (word of mouth referrals).

Here are some of the issues facing most small businesses.

Not enough cashflow to spend on advertising.

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford

Need I say more? If you aren’t getting a result it isn’t because you are advertising but because your advertising sucks. Sorry to be blunt but it’s true. How do you solve this? Hire someone to do your marketing. This frees you up to do what you do best.

Forget the saying “work on your weaknesses and become well rounded.” Too many people spread themselves too thin and wear too many hats. Focus on what you do best, delegate the rest.

Spending time on unproductive  activities

People say they don’t have time to make a post. Perhaps that is true. I personally spend no more than 20 minutes per 1000-2000 word post.

As a business owner you will benefit most by spending the majority of your time on income producing activities. Simply understand the difference between A and B activities. Briefly, A activities are those that produce income whereas B activities are the small things. Some A activities don’t show any ROI until months later. One key to success in business is having a strong belief that what you are doing will eventually work. It can also be the downfall…

B activities are necessary but not what you as the business owner should spend the majority of your time on. Successful business owners find ways to delegate the tasks that can be done by someone else to focus on the $500/hr activities where the real money is. Your success is crucial not only for your own sanity but also for the sake of the people who count on you for their income and customers that want your product or service.

SEO is getting more difficult for small businesses

SEO is more than inputting keywords. SEO experts must be dedicated wholly to keeping up to date on the latest information and constantly learning what works and what doesn’t. Dedication, commitment, and discipline are key qualities of the successful online marketer.

How does this relate to small business ownership? Most business owners simply don’t have the luxury to divide their time between learning SEO and running their business. The shocking truth is that most entrepreneurs are slaves to their business, making less than they would as an employee, and only a few weeks away from financial disaster. It is no wonder that it is a road less travelled.

The catch-22 is when business owners must decide whether they will sacrifice short term financial pain for long-term gain. It is no secret that large companies spend $10,000 per month or more on SEO marketing. They also have a greater ability to take advantage of the increased customer demand than a small business.

So should a small business scrap SEO and online marketing altogether? No. No. No. But it is highly advisable to learn the basics or find someone willing to do it in exchange for your services. Just be careful of someone that doesn’t know what they are doing because it can permanently damage your online presence.

Chip Wilson Lululemon Pants Comments Spark Social Outrage (TWEETS)

It’s true that there are no shortcuts to success and anything worth doing is worth doing well. One of the best pieces of advice that I ever received was that “you don’t know what you don’t know.” The more I learn the more I realize how little I know.

Here is why SEO is not for Small Business Owners

10 Reasons SEO Is Harder for Small Businesses

Don’t pay for cheap SEO because it doesn’t work. Think of Google as one giant popularity contest. The majority of online searchers only click on the first 1-3 links of a search. Less than 80% of people ever go past the second or third page of Google. So cheap SEO will NOT get you on the first page of Google and Google has been cracking down on people trying to ‘game’ the system by blacklisting websites altogether. It is possible but difficult to remove a penalty from Google. The last thing you as a business owner wants to do is go out of business because you lost your website.

Confessions Of A $100/Month SEO Client: Part II


Tired of hiring unqualified people that leave a bad taste in your mouth? Let’s be honest. If you don’t understand SEO it is very easy to hire the wrong people. Talk is easy and anyone can blurt out “I will do this and that.”

The best way to deal with this issue is to learn how to do it on your own. Google and Youtube have all the information that you will ever need. Network with people who are experienced in these areas and glean what information you can. Or, get in touch with me if you want to know how I got started.

The bottom line to all of this is. Business becomes easy once you learn to think like a successful business owner does. Business rise and fall with leadership. Apple without Steve Jobs as one example – a haunted empire. One of the most difficult but necessary elements to getting to the next level is getting rid of ones ego, admitting that they need help, and listening to the ‘right’ people that have had massive success. Listen to those that are the best in their field.

Personal development coaching is a lucrative business for a reason. People will pay a huge sum of money to learn what they need to change in order to profit.

The $99.75 dollar question

Key take-away

Hitting a pipe with a hammer (one time): $0.25
Knowing which pipe to hit: $99.75

If you can master only two thins for fast results it should be Pay Per Click/ Adwords and optimizing your website for conversions.

Big brand discount PPC makes it difficult for small businesses to compete. Bing offers the most cost effective PPC advertising platform (less saturated than Google).

Brett Wilson: Advice That Can Change Your Life

This is a great read. http://business.financialpost.com/2013/06/10/best-business-advice-from-w-brett-wilson/

I also believe any entrepreneur that has learned sales & marketing skills from those that have had massive success before them and also have integrity, trustworthiness, and a genuine desire to help others, will undoubtedly succeed. It’s inevitable. Your passion should fuel your desire to learn.

The money first attitude comes from a place of weakness. Businesses should focus on solving a problem and delivering solutions to that problem in the best way possible.

Think of how many problems there are in the world. Next time you say to yourself “I wish there was a …” write it down because there might not be anyone else with that solution.  Voila, an opportunity.

Businesses that stop growing are only hurting consumers who may need but don’t know about the company. Never stop growing and never stop failing.

Believe in what you do, and most importantly, believe in yourself.


What Defines Success?

Something that a lot of people don’t understand is how to define what success is or is not.  I don’t believe is there is any 1 correct answer. Ask an audience of 100 people and you can end up with 1,000 different variations. You don’t have to agree with these points. I might not even agree with them a year from now.


Here are some common blurbs:

  • Financial independence/freedom
  • Happiness as broadly defined
  • Getting what you want and wanting what you get (or something like that…)
  • Having lots of friends that look up to you
  • Being fulfilled emotionally and physically
  • Owning a home, car, and having a steady job
  • Being a well known public figure and ‘successful’ busines owner
  • Being able to donate a lot of money to charity
  • Serving a worthy cause
  • Having all of your needs met…

These are all valid points to those that make them… If, they serve the persons true motivation or ‘why’.

It is a bit cliche but true that people naturally seek pleasure and avoid pain. Hopefully no sadists are reading this. Simply put this means that people are by nature going to seek out what makes them feel good, or happy. You could argue that those who listen to sad music do so because that is what makes them happy. A bit strange but nobody is perfect.

What Is Success?

I challenge you to figure that out for yourself. Create your own definition of success. That definition will gradually change over time. You will at one point be convinced that you’ve arrived at the right conclusion only to find with a new idea that it is something more. Keep digging.

I’ve gleaned what I could from biographies of famous people on their keys to success and many of the same points continually popped up. Learning these philosophies will shorten the learning process.

One personality trait that most often measures success

Some problems with financial motivations

Pursuing ones passion in life should not be primarily linked to some financial motive. Yes, having wealth can be important. Most fights between spouses and couples are financially related. Sometimes you just need enough money to take care of yourself in order to take care of others around you.

Money is just a means to an end – either good or bad

Money was never the root of all evil. Bad people will always do bad things and good people with more money will be able to do more good things.

Financial abundance and the law of attraction

When it comes to unleashing financial abundance it really comes down to choosing one extreme over the other. One cannot say that they only want some money and not too much. It has never worked out that way at least not on a subconscious level which is by the way infinitely more powerful than the conscious level – and less understood. Napoleon Hill said it best when he wrote, “Whatever the mind can sincerely conceive and believe, it can achieve.”

Don’t suppress self-doubt. Rather, address it for what what it really is – a culmination of clever lies.

Don’t let any negatives play in your mind. Let even the smallest amount of doubt creep in and it will soon begin to spread. What’s that midlife crisis? Perhaps it is self-doubt telling you that you are ‘too old’, that your idea sucks, that you aren’t an entrepreneur because nobody else in your family was…. All these make-believe excuses fed to you by society. It’s just doubt that leads to depression. This is why it is important to surround yourself with people who see greatness within you, that believe in you, support you, and are in a better place than you (so that you slowly come up to their level) – See the law of association.

Address all of your limiting beliefs

Surrounding yourself with like-minded people is important because you are most likely the sum average of the 5 closest people you associate with. Most of the time you won’t even know what you don’t know. Just a year ago from today I used to believe that where I was in my life was the result of my upbringing, my parents, my genetics, and environment. Little did I know that it wasn’t those things but my attitude towards those things. My philosophies towards life were guiding my thoughts which in turn were guiding my actions which in turn were producing those results. When I stopped creating excuses and arguing for my problems I released myself from them. I gave myself back control over my own life.

Thoughts become things – a profound idea that I came across in James Allen’s book “As A Man Thinketh.”

Think about it… Why is it that people from the same environment (tend) to have the same results? It is because they develop similar philosophies…. I don’t say that to falsify what was said about owning your own destiny but to point out that something as simple as coming across a few profound ideas and reading a few good books can start the path towards a better future.

A cigarette a day won’t kill you but the compounded effect of thousands of cigarettes will. Also, one cannot eat 30 apples in one day hoping to get their months worth of fruits…. Anything worth doing is worth being consistent in and it takes no more than 21 days to form a new habit. 

The old question of finding your “why”

Finding your why is simply finding what drives you. What are you willing to fight for or even die for? It isn’t ‘money’ but the things that you want to do with the money. What motivates, gets you excited and out of bed early each morning? Mondays don’t suck it’s just your job? Most employees are unhappy in life and they don’t even know how to overcome their state of affairs. To be fair, most entrepreneurs are also unhappy (initially) because they need to overcome buttloads of rejection while developing a thick skin – if they ever reach that point.

This “why” talk has been beaten to death over the past few years… But just in case you need to hear it again.

There will be haters

This is why the journey to the top can be lonely. It is a road less travelled. Most people would rather take the easy way out and buy into their excuses. But if you argue for your problems you get to keep them.

I think haters are just people that gave up on pursuing their own dreams and now spend their time stopping others from achieving theirs. Sometimes.. Actually often, they are the ones closest to you. They can’t see it – you being ‘a success’. Do they do it to hurt you? Not necessarily. It is merely a reflection of where they are at in their own life. They could just be doing it because they don’t want you to go through the ‘pain’ of rejection and failure.

Don’t burn your bridges

Walking away from the wrong crowd doesn’t mean voicing your opinion and making yourself appear better than they are. Everybody goes through different stages. Some people won’t be open to making a change. You can’t change someones mind but you can help them make their own decisions. Let people find their own way. If however your friends turn out to be ‘acquaintances’ who were never really your friends then nothing is lost.

Your level of success is correlated with your failure rate

I wouldn’t bet any money on there being scientific data on this but I’m convinced that the more you fail, the more you can overcome. Those who can handle almost any level of rejection (which starts with the right philosophies – seeing things for what they really are), can overcome almost anything. These are the people that achieve massive success. It is simply impossible to stop a man or a woman that won’t quit.

Spend more time improving your strengths, not your weaknesses

One of the many issues faced by entrepreneurs is the desire to be good at everything and wear many hats. But sometimes we need to take a step back and evaluate our bank statements. Is it working? If not, perhaps it is time to delegate what we aren’t good at and focus only on what we are good at. What made Napoleon Bonaparte a great leader was his ability to delegate and invest authority/trust in other leaders below him.

Just think American Idol… Sure you can accomplish amazing things but you need to fully believe in it. We are all guilty of judging people by their appearances. And I’m sure we’ve also experienced that ‘wtf’ moment where that person blew you away with something you weren’t expecting.

Want to know the secret to making $500 an hour? Simply do the tasks that make you $500 an hour and delegate the $10 an hour tasks to someone else. Too many business owners spread themselves thinly trying to do the $10 an hour, $12 an hour, and $15 an hour tasks mixed in with the real money makers.

Apply the Pareto Principle to your life

“The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.”

Do at any point in time that which is the most efficient use of your time. Sure it is hard, but only for 21 days. After that it becomes natural. Learning a new sport may developing a new set of motor skills. Over time however the golf swing, backstroke,  or jumpshot will begin to feel natural with repetition. Practice doesn’t make perfect. Perfect practice makes perfect. But there is no such thing as perfect so forget about it.

Hone commitment & time management skills. Want to live longer? Simply practice time management. You will get more done in less time. Successful people are usually productive people who know that one thing money can’t buy is more time.


3 of the best?

These were mentioned but if you were looking for the 3 most important elements (from what has worked for me) here they are below… At some point in time you need to take action and apply what you learn. Recommended book list.

1– One of the keys to unleashing your true potential and becoming an “unstoppable entrepreneur” (if that is what you desire to become) is to reprogram your mind. Take everything you’ve ever learned about success from unsuccessful people and throw it out the window. Why? Because if you buy the opinions of unsuccessful people you begin to think like them and will start getting the same results as them.

Successful people simply think differently than the masses. Two people can look at the exact same situation and have a completely different view of it.

The unsuccessful person (who is filled with limiting beliefs) will say well, I don’t know anyone so I won’t be able to do it. They stop themselves right there without even giving themselves a chance. Did you know that the biggest bully is your own mind? Your own mind can and will trick you if you let it. Like a garden, the longer you let it grow wild the more difficult it becomes to clean up. The longer you let the mind go unchecked the longer it will take to reprogram.

The successful person (or the person on a path towards success – practicing the habits of successful people) will say I don’t know anyone that’s why I HAVE to meet people. They make the excuses of unsuccessful people the reasons why they need to succeed. They take calculated risks, overcome obstacles, earn the best form of knowledge (through experience) and put themselves in a better position to achieve great things. Increasing the odds of success (whatever your definition of success may be) increases each time you go out and meet people, learn to think in a better way, learn a new skill and so forth.

2– A second key element is to get around successful people (people that you would like to aspire to become greater than). If you can find someone great and see what they do you will know exactly what it takes to do 10% more than what they do. This 10% extra needs to follow the Pareto Principle as well. Not a single person on this earth has come anywhere near their full potential. If you can’t find someone to mentor you know that you can be mentored by books and audios. Don’t worry about spending less time with your current friends if they aren’t on the same page as you. If they were ever your friends to begin with they will still be around. By then they might even be open to undergoing the same transformation that you underwent. Just remember that you can’t change people. You can however help them make a decision to change themselves. Helping a caterpillar out of its cocoon will actuall kill it. Pain is necessary.

3– Third? The secret to success is that there is no secret. The definition of secret is “not known or seen or not meant to be seen by others.”

Histories most successful people spent most of their lives sharing all of this information. There will always be a group of people (cough.. the government) that doesn’t want this information getting out to the masses but regardless this information is all readily available – always has been. It just takes gradual shifts in thinking to begin to see the many opportunities around us all day. Think coctail phenomenon.

My secret to success for anyone reading this is Google, YouTube, a burning desire to be extremely wealthy – fueled by my passion for helping others that are in a bad situation yet don’t make excuses, reading the right books, and meeting the right people.

The more people you meet the greater your chances of success. This is why it is often said that your network is your net ‘worth’.

This isn’t an exhaustive list but you also shouldn’t try to tackle all of these things at once. A person can completely change and it only takes a 12 month period to do so. I’ve gone through military basic training and have seen the army turn even the most out of shape potato spuds into a force to be reckoned with in less than 3 months.

Anyone can do it. Sometimes certain people that you meet will develop a certain limiting philosophy or attitude that reduces their chances of for example, giving up the habit of making excuses for everything wrong, which makes any form of change very difficult. I wouldn’t worry about it. Just move on.

Ben Franklin used to say “a person convinced against their will is of the same opinion still.”


One of the most profound moments in my life when tackling this question was when I came across someone who had worked at the same job for over 30 years. I asked him how he could be so happy working for minimum wage.

He said he had a wife and two children that adore him. He takes them out on the weekends and they get to spend a lot of quality time together. He was also going to be retiring soon with his pension. He even mentioned that his job wasn’t all that bad. Just sit around most of the time.

Now most people wouldn’t want his income. Minimum wage is nowhere anywhere near average. If anything it was well below the national average. However, he was happy – he had it made.

He was a success. Never bash on people who have it made. There are even ‘successful’ entrepreneurs who are depressed and suicidal who hate on those that might appear to have settled for less but are at least happy. Don’t become that person. Everyone has their own definition of what real success is. To me, financial success is just a facade. If the things that you get to do with having more money, or, ‘financial success’ doesn’t or won’t make you more happy, then maybe (just maybe) it isn’t worth pursuing.

Set goals. Clearly defined goals that are also achievable… Brian Tracy is one of the many coaches in this area. Find a mentor be it a book, audio, someone local, (recommend a combination of all). Invest in yourself. Buy into yourself. Don’t sell yourself short. The first person we must lead by example and also sell to is ourselves.


The law of attraction is real.

You attract or become what you think about most of the time. The law of attraction doesn’t work when thinking in negative terms. For example, if you have a goal to get into shape, don’t tell yourself I don’t want to carry extra fat. Instead, visualize how you want to be, healthier, etc. The problem with thinking in negative terms is even though you are focusing on not wanting to have extra fat, you are still visualizing an image of yourself with extra fat. The mind doesn’t know the difference.

This could be why people who say they don’t want to date assholes usually end up attracting assholes into their lives. Always take a closer look at the way you think about things as it can show you glimpses into your future.

Thoughts become things.


Recommended Books

Top Marketing books

Crossing the Chasm – Geoffrey A. Moore

The Life of PT Barnum – Written by himself

Selling the Invisible – Harry Beckwith

Influence – Robert B. Cialdini, PH.D.

Positioning – Al Ries and Jack Trout

Buy-ology – Martin Lindstrom

Permission Marketing – Seth Godin

Guerilla Marketing – Jay Conrad Levinson

The Long Tail – Chris Anderson

Extraordinary Popular Delusions and the Madness of Crowds – Charles Mackay, LLD

Breakthrough Advertising – Eugene Schwartz

Marketing Warfare – Al Ries & Jack Trout

WE CAN DO THAT? – Peter Shankma

Marketing 3.0 – Philip Kotler

Integrated Marketing Communications – Schultz, Tannenbaum & Lauterborn

The 22 Immutable Laws of Marketing – Al Ries and Jack Trout

Top Books for Entrepreneurs

The 7 Habits of Highly Effective People – Stephen R. Covey

How to Win Friends & Influence People – Dale Carnegie

Think and Grow Rich – Napoleon Hill

As a Man Thinketh – James Allen

Taking People With You – David Novak

The Art of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything – Guy Kawasaki

The Greatest Salesman in the World – OG Mandino

Today Matters – John C. Maxwell

The Monk Who Sold his Ferrari – Robin Sharma

Don’t Sweat the Small Stuff – Richard Carlson

Drive – Daniel H. Pink

The Power of Positive Thinking – Norman Vincent Peale

Rich Dad Poor Dad – Robert Kiyosaki

How to Stop Worrying and Start Living – Dale Carnegie

The Slight Edge – Jeff Olson

The Art of War – Sun Tsu

The Book of Five Rings – Antony Cummins

Life Without Limits – Nick Vujicic

Awaken the Giant Within – Anthony Robbins

How to Lie With Statistics – Darrell Huff

The No Asshole Rule – Robert I. Sutton

The 4-Hour Workweek – Timothy Ferriss

The Peter Principle – Laurence J. Peter and Raymond Hull

Crazy Bosses – Stanley Bing

21 Dirty Tricks at Work – Mike Phipps and Colin Gautrey

Don’t Bring It to Work – Sylvia Lafair

Poorly Made in China – Paul Midler

The Complete Yes Minister – Jonathan Lynn & Antony Jay

The Dilbert Principle – Scott Adams


Other Recommended Reads

“Three Feet from Gold” – Considered to be the Modern Version of “Think and Grow Rich”
– Sharon L. Lechter & Greg S. Reid

“Outwitting the Devil“
– Napoleon Hill

“The Compound Effect“
– Darren Hardy

“The Four Year Career“
– Richard B. Brooke

“Go Pro – 7 Steps to Becoming a Network Marketing Professional“
– Eric Worre

“Change Your Life in 7 Days“
– Paul McKenna
This book comes with a great hypnotic mediation CD & DVD

“5 Levels of Leadership“
– John C. Maxwell

“The Power of Now“
– Eckhart Tolle

“A New Earth“
– Eckhart Tolle

 ”Atlas Shrugged”
– Ayn Rand

Personal Development Audio

“Living Your Best Year Ever” – Goal Setting
– Darren Hardy

“Lessons of a Lifetime” – HIGHLY RECOMMENDED
– Darren Hardy & Jim Rohn

“Napoleon Hill – The Road to Riches“
– Napoleon Hill

Anything by Tom Hopkins, Paul J Meyer, Jim Rohn









http://mosesyoon.com/wp-content/uploads/2013/10/hobo-seo-ebook-for-beginners-2013.pdf    http://www.hobo-web.co.uk/seo-tutorial/ (2015)



What Defines Success

Some Tips To Help You On Your Path To Success

CTR -> Higher QS = Lower CPC

If you are like me and want quicker results simply focus on YouTube video marketing (Google owns YouTube and dedicates slots in its SERPs for videos – especially how-to’s).

Selling products online? Go with PPC. Keep your focus on increasing Quality Score over Cost Per Click. A PPC ad bidding at $1 with a QS of 10/10 will rank higher and convert better than a PPC ad bidding at $8 with a QS of 1/10 for the same product or service.

There is more to running a successful pay-per-click campaign than meets the eye. Google recently brought about 10 new game changers to PPC ads just this past week. Want to know what these changes entail and how to take advantage of them right away? 😉

(CTR) The single most powerful way to raise the Quality Scores of your ads is to raise your Click-Through-Rates (CTR) and get more PPC conversions.

Here 3 quick tips to optimize your ads for a higher Click-Through-Rate:

  1. Don’t neglect including a Call To Action: Include what it is that you want the prospect to do.
  2. Test out different variations of each ad: This doesn’t mean scrambling how words are organized but using completely different words tareting different buyer emotions. Small changes can lead to big changes in your CTR and thus conversions. Remember that your ads should not be misleading because your prospect will simply leave the landing page when they discover the ad was just that. Don’t spend too much time focusing on changing the colours of your landing page CTA buttons and so forth. Rather, focus on how the words are organized. Follow Pareto’s principle and start cutting down on the number of ad variations that you use for each specific product category (If 80% of the results comes from 20% of your ads, only use the 20% and continue to improve on them).
  3. Set a date for when the campaign should end: This will help you keep track of the statistics for comparison purposes.

Link Building

Things to consider:

The natural link building speed, and natural anchor text distribution formula, and natural pagerank distribution formula are constantly monitored. Buying high PR backlinks raises red flags and your site will get penalized.

Natural PageRank Distribution Formula

Google PR of the
Backlink Page
Quantity of Backlinks
PR0 ~36%
PR1 ~30%
PR2 ~15%
PR3 ~10%
PR4 ~5%
PR5 ~3%
PR6-PR10 ~1%


Networking Opportunity 350+ Entrepreneurs. Completely FREE.

On May 6th we will be holding a massive business building and networking event called the Gratitude Success Event.

This event is a GIFT to you, plus you can bring GUESTS!

Book the date on your calendar:
When: May 6th, 2014
7 – 10pm.
Sheraton Guildford Hotel
Attendance: We are LIMITING the event to 350 great Business Owners! – You must register – NO tickets at the door!
Cost: Gift to all students & their guests!

Register while space is available – 192 already registered!

Come out and share an energetic fun-filled evening with like-minded business owners to Network, Joint Venture, Business Build & Shop.

Yes SHOP, we have 25 amazing students presenting their products and services…
So, bring money to support the vendors…

The evening will have a set structure to it to ensure that you have an opportunity to meet new people to grow your business PLUS you will leave the evening with SALES Opportunities!

You can also bring as many GUEST Business Owners as you like!
Every person who REGISTERS 3 more GUEST Business Owners will receive a GIFT from me! Plus, the person to REGISTER and BRING the most GUEST Business Owners (must be 5 or more) will WIN
$500 Cash or $4,000 worth of courses!

Register while space is available – 192 already registered!

MYM STUDENT REGISTRATION using the following address:

and click on the price in the right column.

Here are a few key online REGISTRATION steps:
1. Ensure it is the right event:  Gratitude Success Event.
2. If you have not used the system before you are a NEW USER – put in your email and PROCEED.


Please email the following for EACH guest:
1. Firstname
2. Lastname
3. Email address
to GUEST@MYMSuccess.com along with the person who referred you.



Other events


The Real
Wolf Of Wall Street Jordan Belfort
Vancouver | May 1
Calgary | May 2
Montreal | May 12
Toronto | May 15

For the first time in Canada, Jordan Belfort, the REAL Wolf of Wall Street (acted by Leonardo Dicaprio), will tell his story and share with you proven ethical sales strategies and persuasion tactics to increase sales and profits for your business.

Save up to $100 off with this
SOHO special.

Register Now!

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner’s map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn’t consider going on a trip without a map. So don’t try to go it alone online without a map.
Terry Dean’s Brand New Fr-e eBook, “10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.